Officials at Accrue Software Inc, the sole remaining pure-play Web analytics software provider, has announced the possibility that the company might be put up for sale as part of its "exploration of near-term strategic options".
The board of directors at the floundering Fremont, California-based firm said that it has "authorized discussions with certain undisclosed parties regarding various strategic alternatives for the company". In related announcements, Accrue also announced the departure of its interim CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Jonathon Becher. Accrue's COO, Paul Karnik, will assume the role in the meantime Adv. 1. in the meantime - during the intervening time; "meanwhile I will not think about the problem"; "meantime he was attentive to his other interests"; "in the meantime the police were notified"
meantime, meanwhile .
Accrue has endured a torrid time over the past year, which has seen its sales slump and its net loss widen. This culminated in an embarrassing Nasdaq delisting Delisting
When the stock of a company is removed from a stock exchange.
Notes:
Reasons for delisting include violating regulations and/or failure to meet financial specifications set out by the stock exchange.
..... Click the link for more information. in September, which subsequently led to the company removing its financial releases from its Website. But despite its financial woes, the company has stuck to its roots and has continued to focus on building-out its flagship G2 Internet analytics platform that integrates data from multiple sources and provides comprehensive analysis of Web visitor and site behavior. The maturity of G2, coupled with a loyal customer base (which includes the likes of Citicorp, Knight Ridder
For the unrelated television series, see Knight Rider.
Knight Ridder (IPA: /ˈrɪdɚ/) was an American media company, specializing in newspaper and Internet publishing. and Wells Fargo Wells Fargo
armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]
See : Protectiveness
Wells Fargo
company that handled express service to western states; often robbed. [Am. Hist. ), would make for an attractive buy.
Chances are that if a sale does go ahead, it will be one of the larger business intelligence (BI) vendors that will step in--especially those vendors that want to broaden their customer analysis offerings by bringing complementary online analytics into the mix. Other smaller pure play Web analytics providers have followed a similar fate. For example, NetGenesis Corp, one of Accrue's early competitors, was bought by analytics software vendor SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. Inc in October 2001 for $44.6m. Meanwhile WebTrends Corp, another pioneer in Internet analytics was snapped by NetIQ Corp in January 2001 for a massive $1bn.
