There are two types of results found on search engine result pages - links that are there thanks to organic SEO and links that are there due to paid search. First, let's take a look at organic SEO.
Organic SEO
Organic SEO (aka "natural SEO" or "white hat SEO") describes search engine optimization efforts that do not involve sponsored listings or paid campaigns of any sort.
Organic search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines by means of natural SEO efforts, specifically including the optimization of on-page content.
Learn more about how to optimize your on-page content for better Organic SEO.
Paid Search
Paid search refers to sponsored search results- ads displayed typically on SERP because advertisers have pre-paid campaigns with search engines that help promote their services or websites.
These sponsored ads often appear above or alongside the organic search results.
Programs such as Google AdWords allow advertisers to bid on keywords they want to match up with their advertisement. When a browser enters one of those keywords in a search query, the advertiser's link and brief description may appear on the following SERP. If a browser clicks on the link, the advertiser must pay a certain amount of money associated with the PPC campaign.
Bad SEO(plain And Simple)
Another class of search engine optimization techniques (which is really anything but), is known as black hat SEO or Spamdexing. Black hat SEO uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines.
These are big no-no's for two reasons: you'll aggravate honest web surfers, and get a bad rap with search engines. Believe it or not, search engines are on the look out for sites that employ these techniques so that they may mark them as spam, penalize them, and remove them from their index.
Why Good SEO is Important.......
In many cases, the higher a site appears in the search results list (the closer to the top of the first page), the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website visibility, presence, and helps boost traffic.
As an Internet marketing strategy, SEO considers how search engines work, what algorithms they employ, as well as what people search for, and how they search.
The people who perform SEO - Search Engine Optimizers
The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Looking to outsource professionals for quality SEO? Contact the Hudson Horizons team today to find out how we can help you improve your site rank through quality, organic SEO.
