Just a quick tip but I’ve been pretty absent from my own blog so I figure it’s better than silence, right? Right?
Internal linking isn’t exactly a secret but many people fail to do it. Beyond just linking to other pages or posts on your website, I 100% recommend linking from the post/page you’re writing to the same page. Why? Scrapers. You’d be surprised how many people may be scraping your content.
In one best-case-scenario example on an affiliate review site I was involved with, one of the manufacturers was actually scraping our content. Fortunately, we included a link to same post in the opening paragraph of each review. When the manufacturer scraped it and put it on their website, they took the link with them. It was probably the highest quality link obtained with very minimal effort.
So make sure to include links in your posts and include them early as some scrapers will only take the first parts of your content. I also recommend including links back to your site in your RSS feed since that is how many scrapers will access your content. If using WordPress, WordPress SEO by Yoast makes this VERY easy.
I’ve officially put in my first two weeks as a full time SEO specialist. Up until this point, search engine optimization had just been a hobby but after leaving my job at a software company, I received an offer to join the team at OrangeSoda.com which has turned out to be a great move. And not just because I get to wear jeans everyday like my wife thinks. It’s great to finally have a job that interests you and work with a sharp group of guys that know what they are doing and work hard to be successful. The company is still very young but proving to do very well so I am very excited to see the progress and changes we can make over the next few years in the field of Internet marketing.
